Germany is expected to invest 5 lakh euros (US$ 508,565) in India to promote tourism seeing the global tourism industry recover as the pandemic eases out. India is one of the top 20 priority markets for Germany, and around 9.6 lakh travellers visited India in 2019.
The German National Tourist Office seeks to market Germany as a vacation spot for Indian tourists who are interested in culture, families, and active vacationers. 9% of Indian visitors travelling to Europe made their way to Germany, and while 38% travel there on business, 55% come for leisure.
The “German.Local.Culture.” and “Embrace German Nature” campaigns will promote genuine, regional experiences in metropolitan locations while incorporating rural areas’ sustainable tourist offerings and scenic attractions.
The amount will be invested in New Delhi until 2030. While addressing a press conference at the conclusion of PM Modi’s visit to Germany, Foreign Secretary Vinay Kwatra stated that the agreement signed between the two nations will help in achieving a long and strategic perspective of climate change and development.
“I think this declaration of intent imparts long term strategic perspective to our entire development cooperation agenda and as part of which, Germany has agreed to make an advance commitment of 10 billion euros of new and additional developmental assistance until 2030,” Kwatra said.
Furthermore, he informed that both countries stressed the importance of green hydrogen and renewables and said that Germany has promised to deploy a task force that will work towards establishing a green hydrogen hub in India. “As part of our partnership in this space, a task force will work towards establishing a green hydrogen hub in India with the German support,” the Foreign Secretary informed.