Nichino India, a R&D based company from Japan launched a unique product named Orchestra in Indian market, for effective BPH management. Rice BPH is one of the most devastating pests which can cause huge losses to the farmers, and therefore farmers are very concerned about its management. Today, majority of the products in the market have resistance issues and farmers tend go for more no. of sprays for BPH control.
Launching the product in Hyderabad, Tomooka Naohiro, Managing Director, Nichino India, said the products are developed through a joint research by company at Japan and India and will be made available in both Japan and Indian Markets. He also said that company is planning to produce more such products by taking inspiration from Make in India initiative by Government of India.
DG Shetty, Director & COO, Nichino India, said that Orchestra is the first product based on the Novel technology BPX that was developed through a research held for more than ten years. As Orchestra controls the BPH effectively & selectively without hurting the beneficial insects, Dr Shetty said that by launching this product Nichino feels it’s as the beginning of a New Era.
M Bhale Rao, Director & Chief Technology Officer, Nichino India, said that Orchestra was test marketed in recent rabi season in the key areas affected with BPH. During testing the farmers also have noticed that their fields are greener due to the Phyto tonic effect of Orchestra. Due to BPH free healthy tillers, farmers have observed a uniform emergence of panicles and better grain filling, he added.
Hemant Singh, National Sales Manager, Nichino India has said that the company is aiming launch 3 new innovative actives this year which are meant to solve some devastating pest problems of Indian farmers.
