National Museum of Natural History (NMNH), under the Ministry of Environment Forest and Climate Change and United Nations Development Programme (UNDP), jointly launched “In Our LiFEtime” campaign to encourage youth between the ages of 18 to 23 years to become message bearers of sustainable lifestyles.
This campaign envisions to recognize youth from around the world taking climate action initiatives that resonate with the concept of LiFE. This was launched in a side event at the India Pavilion at COP 27, Sharm El-Sheikh.
Addressing the gathering at the India Pavilion at COP 27, Bhupender Yadav, Union Minister for Environment Forest and Climate Change said, “One of the key stakeholders are the youth of today. Developing an understanding of the LiFE among the younger generations is essential for fostering responsible consumption patterns and influencing the lifestyle choices of the generations to come to make them Pro-Planet-People.”
The campaign gives a global call for ideas from youth across the world who are passionate about living environment conscious lives. The youth will be encouraged to submit their climate actions that contribute to lifestyles for the environment within their capacity, which are sustainable and scalable, and serve as good practices that can be shared globally.
“Across several regions in India, there are many examples where our youth have demonstrated a strong will to carry forward the centuries old traditions where their daily lifestyles have been respecting, preserving and nurturing environment” Bhupender Yadav added.
He said that the young people are adept at popularising new habits; embracing technologies and are best placed to contribute to the fight against climate change. The youth need to make low- carbon career choices and adopt such lifestyles as a part of their everyday life.
“Our LiFEtime campaign is a great way to encourage youth to become the ambassadors of sustainable lifestyle practices and grow into leaders that lead the way in biodiversity conservation and natural resource management” he added.
