The Ministry of Tourism, Government of India under its “Incredible India” brand line is participating in ITB, Berlin 2023, showcasing India’s rich & diversified tourism potential and providing a platform to the tourism stakeholders, to showcase the various tourism destinations and products including niche products. It also aims to promote India as a ‘Must See, Must Visit’ destination.
The India Pavillion was inaugurated by Arvind Singh, Secretary of Tourism, Government of India and Parvathaneni Harish, Ambassador of India in Germany. Around 60 Participants from India are present in the India Pavilion, including travel agents, tour operators, airlines, hotels, the National Council for Hotel Management and Catering Technology, and Indian Railway Catering and Tourism Corporation, showcasing the diverse tourism products and services.
The Ministry of Tourism, Government of India is participating in ITB 2023 from 7-9 March 2023 by taking a space of 710 Square meters. During its participation the Ministry of Tourism would have B2B meetings with Tour Operators, Travel Agents and various other stakeholders .
Ministry of Tourism promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and tourism destinations of the country to increase India’s share of the global tourism market.
Incredible India pavilion at ITB will have focus on showcasing varied tourism products of India including culture, heritage, adventure, rural tourism and niche tourism products such as cuisine, wellness, yoga, wildlife, and luxury etc.
The ITB is a prestigious platform and is among the top international travel shows, where travel professionals come together to connect and showcase destinations and tourism products.
The Ministry of Tourism through the integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions promotes India at the International Markets.
The Government of India continuously engages with industry experts and other relevant stakeholders and take their suggestions and feedback for promotion of varied tourism products of India.
Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travellers for exploring India and building upon the success in growing tourism in India over the years–the Tourism Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination.
