Union Minister of Textile, Commerce & Industry Piyush Goyal has launched Kasturi Cotton Bharat’s website, https://kasturicotton.texprocil.org. This website provides a digital platform for critical information and updates on this project, as well as highlighting the registration procedure for ginners to create the Kasturi Cotton Bharat Brand and its methods that distinguish the branded Indian cotton.
Kasturi Cotton Bharat is a joint initiative of the Ministry of Textiles, the Cotton Corporation of India (CCI), Trade Bodies, and Industry to work on the principle of self-regulation by taking full responsibility for the branding, traceability, and certification of Indian cotton to increase its competitiveness in the global market and create a sustainable ecosystem for all stakeholders.
On the eve of World Cotton Day, October 7th, 2022, the Ministry of Textiles launched the “Kasturi Cotton Bharat” cotton brand, by which Indian cotton has been endowed with a brand and a logo that promotes Whiteness, Softness, Purity, Lustre, and Indianness.
Then, on December 15th, 2022, an MoU was signed between CCI on behalf of the Government of India and TEXPROCIL on behalf of the Textile Industry for a mission-mode strategy in positioning the Kasturi Cotton Bharat brand.
All ginners in the country have been authorised to produce the Kasturi Cotton Bharat brand in accordance with the protocol. In addition, to ensure comprehensive traceability of Kasturi Cotton Bharat across the supply chain, QR-based certification technology will be employed at each level of processing, and a blockchain-based software platform will give end-to-end traceability and transaction certificates.
Goyal remarked, “With the Kasturi Cotton Bharat Initiative, we are not just launching a brand, we are sharing India’s rich heritage with the world. Let’s weave a future that echoes our past”.
He also said, ” In an era of global competition, this initiative will strategically position Indian cotton on the world map for its quality standards and commitment to best practices”.
